"According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices. In short: If you want to get a message out to your audience, email remains an incredibly good way to do so."
However, when I talk to small business owners, there remains doubt about whether investing time and money in email marketing is actually worth it. My answer is always a resounding yes.
I believe the apprehension over email marketing is birthed from the dislike we all feel about spam. No one wants to be tricked into opening an email from a business we aren't interested in. But, what about the companies you love. Do you want to know when your favorite clothing store is having a huge sale? Are you happy to know when a band you love booked a concert at your favorite venue? Do you eagerly open the email from that restaurant with the delicious appetizers? Yes.
Email marketing works when businesses build a list of customers and potential customers that want to hear from you. In short, as the quote above puts it, email is a great way to get a message to your audience. The goal of email marketing is not to reach as many people as possible. The goal of email marketing is to communicate targeted and valuable content to people interested in your product or service.
When you write great content with the interest of your customer in mind, your audience will be pleased to hear from you. This is why email marketing remains one of the best marketing tools with high ROI.
Small businesses have many affordable options for email marketing providers, from Mailchimp to Constant Contact to Square. You will find the tool that works best for your business.
Furthermore, email works regardless of your type of business. Whether you are a carpenter, hair stylist, accountant, tailor, or baker - email marketing is a great option to promote your business, establish authority, and build brand awareness.
Three tips to create effective email marketing:
1. Build a website that motivates your target market to sign up for your email list.
2. Use blogs and social media to reach your audience and drive them back to your website.
3. Create well-written and targeted content to offer value to your audience through your email message.
If you are a small business owner looking for an effective and proven way to communicate with your target market, give email marketing a try. It is an affordable, easy, and effective tool to add to your marketing plan.